Our Story

When a baby is born, everything changes.

The idea for Pink Elephant Brands was conceived in 2013, shortly after little Ahnika made her arrival. After her birth, her mother and grandfather searched for the softest, most comfortable clothing for her newborn baby skin. When they couldn't find what they were looking for — Pink Elephant Brands was born.

Family-Owned, Mom-Run

Led by a dynamic team with experience in the fields of textiles, fashion, art, and science, every piece of clothing is made with the same high standards they demand for their own families. Pink Elephant Brands is truly a labor of love.

A Healthier Today, and A Brighter Tomorrow

We're committed to clothing your family in soft, wearable fabrics and thoughtfully designed styles. Every piece is crafted with care, so you can feel good about what you're putting on and what you're putting out into the world.

More Than Baby Clothes

Soft, comfortable fabrics are important for a baby's delicate skin — but we didn't stop there. We created a line of wearable styles for the entire family, and even added a healthy dose of family matching looks for fun! And just like Ahnika, our brand is growing up too — stay tuned for even more styles to come.